Case Studies
#3 Louisiana Restaurant Association (LRA)
The Problem: The LRA offers an immense amount of benefits to members, which is showcased on its web site; however, it needed a means by which members could access these benefits 24 hours a day in an easy and timely fashion. Additionally, the LRA needed to develop a more effective way to promote and drive membership sign ups and renewals.
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#2 Pellerin Milnor
The Problem: Every two months, the Milnor marketing department sent CDs to distributors containing the needed specifications on all of their machinery. The CDs were an improvement on an older paper-based system, but the production, mailing, and tracking of them still proved expensive and time-consuming. Also, the lag-time between product changes and CD updates hampered sales.
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#1 Offshore Operators Committee (OOC)
The Problem: The OOC's central office was devoting considerable time and expense to contacting members by phone and e-mail and to printing and distributing information by US Mail. The Internet seemed like it should be able to streamline the OOC's communications, but the organization's website from the 1990s only had limited capabilities.
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